9176 SUNSET BLVD / PROJECT INFO

PETER HIMMELSTEIN AS DESIGN DIRECTOR AT GENSLER.

9176 SUNSET IS A GATEWAY TO WEST HOLLYWOOD FROM BEVERLY HILLS AND BEYOND. ITS CURVILINEAR SHAPE IS CONTEXTUAL, YET FORMALLY INNOVATIVE. IT RECALLS THE VOCABULARY OF STREAMLINE MODERNISM WITHOUT BEING NOSTALGIC; IT’S A GLIMPSE OF A GLAMOROUS PAST THROUGH THE LENS OF THE FUTURE. ITS SWEEPING DIGITAL CANVAS IS SEAMLESSLY INTEGRATED INTO THE OVERALL DESIGN CONCEPT. DURING THE DAY, THE CANVAS IS A DELICATE ACCESSORY, A LATTICEWORK THAT FLOWS AROUND THE MASS OF THE BUILDING AND ABOVE THE ENTRY AND THE PUBLIC SPACES BELOW. AT NIGHT, THE DIGITAL CANVAS ASSERTS ITS PRESENCE ON THE BOULEVARD TO A DEGREE COMMENSURATE WITH ITS POSITION AT THE WEST END OF THE STRIP. THE TERRACE AT THE CORNER IS AN URBAN SET PIECE, A VISIBLE, BUT PROTECTED STAGE SET TO WATCH AND BE SEEN FROM THE BOULEVARD. MORE THAN A BREATHTAKING SIGNAGE PROPOSAL AND A THOUGHTFULLY CONCEIVED BUILDING, THE BUILDING IS A DESTINATION AND A SOCIAL SPACE.